Lorenzo Fratino

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CRETA - first drop of “Ultima Allegoria”
Tipo di progetto
Fashion
Luogo
Millan
For the series of content created for CRETA, the first drop of "Ultima Allegoria", Cristiano Pedrocco and I worked together to craft a visual narrative that captured the essence of the collection.
Our approach was to keep the visuals clean and striking, using subtle textures and minimalist settings that allowed the collection to take center stage. Every shot was carefully planned to highlight the details and design elements of the pieces, while also creating an emotional connection with the viewer. By collaborating closely on direction, we made sure each frame conveyed the identity of "Ultima Allegoria" with authenticity and impact.
The result is a series of content that not only showcases the collection but also immerses the audience in its conceptual depth, blending fashion, art, and storytelling in a seamless and engaging way.